5 Types Of Digital Marketing

5 Types Of Digital Marketing

What is Mobile Marketing?

Mobile Marketing is the Part of Digital Marketing. Mobile marketing is called such marketing in which mobile device is used to do marketing. In this, any marketing activities can be done through mobile device such as any online shopping or SMS notification for advertisement of any product.

  • Types Of Mobile Marketing

Mobile marketing ad formats vary, and appear on a range of different platforms, from social media to mobile-optimized websites and mobile apps, all offering unique mobile ad options, such as:

App-based marketing:- Mobile Marketing which involves mobile apps. Ads hosted on apps can differ, from banner ads to video, and increasingly advanced demos of other apps too.

Social media marketing:- Both organic and paid ads which is appear on mobile social feeds can be great drivers of traffic. Social media sites such as Facebook, Twitter and Instagram often boast the largest user bases or highly specific use cases.

Location-based marketing:- Mobile marketing takes advantage of the fact that many users of mobile devices carry them wherever they go. As such, mobile marketers can create ads that appear on mobile devices based on a user’s location relative to a specific area. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.

Mobile search ads:- Search engines often offer specific ad types built for mobile. These can create unique benefits to offer an improved user experience, such as click-to-call functions or instant directions.

SMS:- SMS marketing involves texting a user’s phone number with specific offers or notifications of upcoming deals. Note that SMS marketing can also be location-based.

Read more about type of Digital Marketing

What is Marketing Analytics?

Marketing Analytics is the part of Digital Marketing. A market analysis studies the attractiveness and dynamics of a particular market within a particular industry. This is part of the industry analysis and thus the turn of the global environmental analysis. Through all these analysis the strengths, weaknesses, opportunities and threats of a company can be identified.

Types of Marketing Analytics

Three Types of Marketing Analytics

  • Predictive analytics
  • Descriptive analytics
  • Prescriptive analytics

What is Pay Per Click?

PPC is a form of digital marketing, PPC stands for Pay Per Click, which means “pay per click”. Under the pay-per-click advertising model, advertisers pay a fixed amount for the clicks on their ads, here the purpose of advertisers is to bring the user to their website and convert them into customers. Most of the people use it to increase the sales of their product or service etc. or to generate leads. PPC also called. by Publisher CPC (Cost Per Click).

Read also about Social Media Marketing

Types of PPC(Pay Per Click)

  • Paid search marketing
  • Display advertising
  • Social media advertising
  • Retargeting PPC advertising
  • Price comparison website advertising
  • Affiliate marketing

What is Google Ads?

Google Ads is the part of Digital Marketing. Google Ads is a form you can use to promote your business, sell products or services, raise awareness, and drive traffic to your website. Google Ads accounts are managed online.

Types of Google Ads

  • Shopping (product listings on Google)
  • Display (image ads on websites)
  • Video (video ads on YouTube)
  • App (your app promotion on many channels)
  • Search (text ads on Google search results)

What is ORM?

ORM is the part of Digital Marketing. ORM stands for Online reputation management is the act of making systems that shape or impact the public impression of an association, individual or other substance on the Internet. It helps drive general assessment on a business and its items and administrations.

Virtual entertainment the board has turned into a significant ORM component on the grounds that numerous clients take part in the most well known web-based entertainment stages and in view of elements that rapidly assist with making tremendous changes in an organization’s internet based standing.

One expansive ORM reasoning is utilizing positive material to neutralize, equilibrium or “push” negative material. A model is utilizing on the web content to impact Google’s web search tool results pages (SERP). Since the principal SERP page can hold just a limited number of results, some fruitful ORM projects incorporate producing a lot of positive substance about an organization or element. Other ORM crusades include multichannel procedures, including email, virtual entertainment and site projects.

Types of ORM(Online Reputation Management)

  • Suppression
  • SEO(Search Engine Optimization)
  • Attacks
  • Social Media
  • Public Relations.

Frequently Ask Questions

Q.1 What is Mobile Marketing?

Ans.1  Mobile Marketing is the Part of Digital Marketing. Mobile marketing is called such marketing in which mobile device is used to do marketing. In this, any marketing activities can be done through mobile device such as any online shopping or SMS notification for advertisement of any product.

Q.2 What is Marketing Analytics?

Ans.2  Marketing Analytics is the part of Digital Marketing. A market analysis studies the attractiveness and dynamics of a particular market within a particular industry. This is part of the industry analysis and thus the turn of the global environmental analysis. Through all these analysis the strengths, weaknesses, opportunities and threats of a company can be identified.

Q.3  What is Pay Per Click?

Ans.3 PPC is a form of digital marketing, PPC stands for Pay Per Click, which means “pay per click”. Under the pay-per-click advertising model, advertisers pay a fixed amount for the clicks on their ads, here the purpose of advertisers is to bring the user to their website and convert them into customers. Most of the people use it to increase the sales of their product or service etc. or to generate leads. PPC also called. by Publisher CPC (Cost Per Click).

Q.4  What is Google Ads?

Ans.4 Google Ads is the part of Digital Marketing. Google Ads is a form you can use to promote your business, sell products or services, raise awareness, and drive traffic to your website. Google Ads accounts are managed online.

Q.5  What is ORM?

Ans.5 ORM is the part of Digital Marketing. ORM stands for Online reputation management is the act of making systems that shape or impact the public impression of an association, individual or other substance on the Internet. It helps drive general assessment on a business and its items and administrations.

Q.6 What is Digital Marketing?

Ans. Digital Marketing is also called Internet Marketing. Digital Marketing is basically concept to promote your business, product and services.

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