What is Email Marketing?
Marketing means promoting a product or service. This happens in many ways, such as through social media, or through online websites, or through blogs. But it can also be done through email. When we send email to customers to promote a product or service, it is called email marketing. But email marketing means we are not talking about sending email through postal service. Here we are talking about sending email online i.e. electronically.
How To make Email Marketing strategy?
First of all, decide what kind of email you want to do. That is, if you are a blogger or you have a website, then you will have to create emails related to increasing subscribers to read your blog or increasing traffic to your website. If you have a business, you will need to create emails to promote your business’s product. Apart from this, if you work for any company, then you can also email for that company.
Once you have decided what kind of email you want to send, then you need to create a list of email addresses to which you want to be mailed. You have to do a lot of emails, so you can have a list of email addresses in 2 ways. If you have a blog or website, then you can get the list from there, for this you have to install newsletter widgets in your website. Or you can also allow people who visit your website to comment. By which both their name
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and email address will come to you. Now that we also have a list of addresses, we need to start emailing. But how will you email to so many email addresses. For this you have to use email marketing tools or software. With this you can easily send email. These tools are made to send emails to all the subscribers at once. In which you can also put a link to a new post by making a good template. When you email through this, the email will go to your customer in their name, Due to which they will be attracted and will definitely open the email and see it. You will benefit from this.
Best Email Marketing Tools
Constant Contact is one of the largest and fastest growing email marketing service in the world. It’s the easiest to use and best email marketing service for first-timers. It is good for the following reasons –
You can easily manage your email list, contacts, email templates, marketing calendar and more. Each account gives you easy tracking and reporting, a free image library, customizing lists, adding Facebook ads, and a powerful ecommerce feature for Shopify stores. Its Email Plus account also includes some powerful features, such as email automation, surveys, coupons, online donations, and subject line A/B testing to maximize your open rate.
Constant Contact offers decent support with live chat, phone calls, email, community support, and a large library of helpful resources. In addition to online training, they also offer in-person live seminars throughout the United States. It also helps small businesses quickly learn the basics of email marketing. And at the same time it is good to use it to grow your business.
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If you have a small business that is not very profitable or you are a new blogger, experts recommend using Constant Contact. Its pricing is very good. Plus its top-notch support/onboarding team will help you achieve success with email marketing the right way.
These provide seamless integration for all popular website builders including WordPress and Woo Commerce. With this, you can easily add a signup form to your website. Can take more leads. Drip has intelligent marketing automation tools, smart email segments, groups for lists, and a visual workflow builder. These special features help you reach the targeted customers in your email list to drive more sales.
Drip also has options like live chat support, webinars, automation training, comprehensive courses, free guides and better documentation. Drip is used by many businesses because it helps each and every customer connect, engage and maintain relationships on an individual level with smart ecommerce marketing automation.
Drip offers free accounts for over 100 subscribers. After this, its plans start from $ 49 per month. And at the same time it includes all the features. If you run an online store and want to do something advanced in it, then using Drip can prove to be good for you. Its personalization and automation features are extremely powerful.
If you are doing email marketing for the first time then it will be easy for you if you start with Aweber. It seamlessly connects to many platforms including WordPress. You can do email templates, list management, autoresponders and email tracking with all the detailed information in it. Aweber also has live chat, phone calls, email support, live webinars, and a large library of how-tos and tutorials.
Aweber offers a free 30 day trial. After that its price starts from $ 19 per month. You can sign up for quarterly and yearly plans to save more.
Mailchimp offers options like a simple email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It allows you to setup delivery times based on the user’s timezone, and you can also setup segments based on geolocation. You can easily integrate Mailchimp with WordPress, Magento, Shopify, and other platforms.
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When it comes to marketing automation features, the Mailchimp platform is quite limited when compared to other email marketing services such as ConvertKit or Drip. In the past year or two, Mailchimp has tried to add some advanced features, but these are simple compared to others.
Mailchimp supports email, live chat, and a large tutorial Knowledge Basic. It always offers a free plan, in which you can send emails to 2,000 to 12,000 customers. If there are 500 subscribers in this, the paid plan starts at $ 10 per month. And with the increase in customers, its price also increases.
It’s an extremely easy to use platform with great tools to create beautiful and highly engaging emails. Its simple drag and drop tools are perfect for first time email marketers. For this they do not even need to be experienced in this marketing.
The SendInBlue marketing service includes beginners-friendly automation tools that allow you to send transactional emails, create workflows, and segment users. It can also choose the right time to send the email using its AI algorithm.
This is a completely free email marketing plan, it gives you 300 emails per day, but all your emails need to have its branding. In this, the paid plan starts from $25 per month. You can also add SMS to your account. But its cost may vary depending on your shipping requirements.
If you are a business owner, and want a powerful marketing automation tool that combines both email marketing and SMS messaging, SendInBlue is the best tool for that. It is easy to use this platform. And they allow you to manage both email and SMS from a single interface.