Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. It is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC). It allow you to advertise and promote your products and services when users search relevant keywords.

What is Meant By Google Ads ?

Earlier it was known (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web user. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Its accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.

Read also about Affiliate Marketing

AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. It was earlier known as Google Adwords but in 2018 Google changed the name of Google Adwords and now it is known as Google Ads. As we know that the main source of income of Google is Adwords. In 2010, Google earned 28 Billion Dollars from Google Ads, after which its income is continuously increasing.

Types of Google Ads

• Ad Type 1: Standard Text Ads – Now Called “Expanded Text Ads” (ETAs).
• Ad Type 2: Responsive Search Ads (RSAs).
• Ad Type 3: Dynamic Search Ads (DSAs).
• Ad Type 4: Image Ads.
• Ad Type 5: App Promotion Ads.
• Ad Type 6: Video Ads.
• Ad Type 7: Product Shopping Ads.
• Ad Type 8: Showcase Shopping Ads.
• Ad Type 9: Call-Only Ads.

How does Google Ads work?

It works in a very simple way, for this Google takes the advertisement of their services and business from the people with the . After that, with the help of software and Google team, the ads of the people are visible in the search results of the search engines.

To show the advertisement on the blog and website of the people, It gives all the ads to Adsense and then the owners of the websites and blogs who have an approved A dsense account can remove the ads from their Adsnese account and place them on the website and blogs.

Whoever places Adsense ads on blogs or websites, their website and blogs, all those people who visit the website see the ads.

If we want to earn money by placing ads on Website Blog, then we first need a Website or Blog, after that you have to create an Adsense Account.

How to Create Google Ads Account?

You get a Promotional Code on creating an account on Google Ads, by applying which It will gives you Rs2000 free for showing advertisements of Rs-500. Through which we can do our advertisement of Rs 2000 for free.

Step#1. we have to search by writing Google Ads in Google. Where we have to click on its first  link in the search of Google Ads.

Step#2. Now on the next page, by entering the email address from which we want to create an account, click on Get Offer Code.

Step #3 – Now on the next page we will find Thanks For Submitting Your details written, below that you have to click on Start advertising.

Step#4. Now we have to choose whether our account is individual or we are creating this account for business.

Step#5. Now we have to enter the address (URL) of our website or Youtube channel or whatever business we want to advertise and click on Continue.

Step#6. Now we have to sign in with our Google Account.

Importance Of Google Ads

Google is the world’s largest search engine that handles more than 3.5 billion searches per day and even has 92% shares of Google in the global search engine market. Google has created an online ads publishing tool for its advertisers named Google Adwords, through which it has become very easy to show ads online. Through Google Adswords, you can do your business promotion by targeting some specific keywords and through the same keywords, Google gives you access to your target customer. It is an advertising service using which you can advertise your product and website on the first page of Google. Only through with this , we can show your ad on other websites using Google Adsense service.

Conclusion

With the help of google ads, we can promote your business online in a very effective way. When we create an ad campaign, we use specific keywords and bids, from which according to we provided keywords, google reaches your ads to those people who can be potential customers of your business. Google is the world’s largest search engine, which handles more than 3.5 billion searches per day, which user understands their search intent and shows the same result they are actually searching for. Google keeps on bringing new updates from time to time to give value to its advertisers.

Read More about Google Ads with other sources

Frequently Asked Question (FAQS)

1. How do you make money from Google Ads?

ANS. Google AdSense tells publishers how to make money from their online content. AdSense works by matching ads from your site based on your content and website visitors.

2. What type of advertising is Google Ads?

ANS. Formerly known as Google AdWords, Google Ads is an advertising service created by Google that lets people advertise their businesses with ads on Google search results and its network.

3. Is Google Ads free or paid?

ANS. One key benefit of Google Ads is that they are pay-per-click, meaning that advertisers do not pay the cost of Google Ads when the Google PPC ad is displayed.

4. What do Google Ads do?

ANS. It is Google’s online advertising program. Through which, we can create online ads to reach people exactly when they’re interested in the products and services that you offer.

5.What is the minimum amount for Google Ads?

ANS. There is absolutely no minimum investment required to create a account or run a Google Ads campaign. You could launch a test campaign on a $5/day budget if you really wanted.