Google Search Console is a web service by Google which allows web masters to check indexing status, search queries, crawling errors and optimize visibility of their websites. Google Search Console is a free tool from which we can know better about the users visiting our website like – how many times our website was clicked on searching a keyword in Google, what is the average rank of our website on any keyword How many of our posts have been indexed in Google etc.

What is Google Search Console ?

Google Search Console, a free service from Google, lets you track and maintain your site’s performance. Plus, it can help you troubleshoot issues with your site showing up in Google’s search results. It helps you understand how Google sees your site. Plus, it lets you improve your site to appear in search results.

Key parts of Search Console

1. Performance-This is the main part of the search console that gives a summary of your site’s traffic. Under this there are 3 Steps.

Total clicks: This column will tell you how many people clicked on the result page after seeing your site. In other words, how many people wished to visit your site.

Total impressions: In this column, it is told how many times the name of your site appeared on the search engine result page.

Read also about SEO, 8 Difference Between On Page and Off Page SEO

Average CTR: The full meaning of CTR is click-through rate. It is not necessary that there were as many visits as there were clicks. There can be many reasons like slow loading speed, bad internet connection or the user may change his mind, due to which he may not visit your site even after clicking. So this information about the traffic gives a better estimate than the first column.

2. Coverage– The first part of Search Console tells us about the visits of our site by users, but this coverage tab gives us information from Google’s point of view that when Google visited our site, what problems did it face. This is a kind of report in which Google tells which pages of your site it indexed, which ones did not index, and the reasons for them. There are certain options under this coverage steps

Errors: In this section, google tells the amount of pages which could not be indexed due to some error.

Errors but indexed: In this part, the quantity of those pages is given in which there are some minor mistakes but still google indexed those pages.

Valid pages: In this column, the quantity of those pages is written in which no error was faced in indexing google.

Excluded: In this part, the quantity of those pages is given which google did not intentionally index. There is no error in them, rather these Apsaras are intentionally excluded.

3.Sitemap- A site map is a list of pages of a web site within a domain.

4.Mobile Usability- It’s about paying mindful attention to the ways people use mobile devices and understanding that the mobile experience is as unique as the user. Usability design for mobile devices is as much about the way it feels as the way it looks and behaves.

5. Links

External links – External links are the links that go out of our website. These links should go to websites with good authority.

Internal links – Internal links are the links done on other posts of the website within our website.

Top Linking Sites – This is a list of sites that give us backlinks in their content.

Importance Of Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. Google Search Console is a combination of tools as well as resources usually meant for helping website owners, web marketers, webmasters, and SEO professionals, It is a free web service hosted by Google that provides a way for publishers and search marketing professionals to monitor their overall site. It Measures our website’s performance and also help us to gather insights on what’s important to our audience, how they’re finding our content and whether that content is actually surfacing in search results.

Read More about Google Search Console with other sources

Conclusion

Using Google Search Console is very interesting and beneficial. By installing Search Console, you get every small but important information related to your site. The information given in this is given by google itself, so improve it accordingly so that your rank on SERP gets higher.

Google Search Console is a collection of free tools and reports to help site owners and SEO professionals do just that. Google Search Console (GSC) is a wealth of information for websites of all kinds, but especially for sites that represent brands and businesses.

It can help you identify which search terms people are using to find your site as well as analyze important metrics like your average position in Google search, clicks and impressions. It is an absolute necessity for anyone seeking a successful website.