SEO Stand for Search Engine Optimization and in simple Language it is the way or process through which we can Improve and optimize the site visibility so that when the people Search for the product or service related to our business in the Google, Bing and other Search Engines, so it should show the users our site results on the top in SERPs. and if the our website have the better visibility in Search Engine the more we can able to connect with people and grab their attention towards our site.
What Is SEO or Search Engine Optimization?
SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. It is the way through which we can able to get the Natural or Organic Traffic which is unpaid and the traffic which will come by doing the seo is highly valued and genuine.
The unpaid traffic can be generate by many ways like Image Search, Video Search, academic Search , News Search etc. it is User Friendly and with the help of SEO we can always we will always provide the relevance data to the user as per their querry. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.
How does Search Engine Optimization work?
Search engines help people find what they’re looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, or anything which they want to know. The search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant traffic to your website. Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web.
They run a sophisticated algorithm that determines what results to display for each search query. Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.
The goal of SEO is to raise your ranking in organic search results. There are different practices for optimizing AdWords, shopping, and local results. SEO works by making certain changes to your website design and content that make your site more attractive to a search engine.
What All Techniques are Include in Search Engine Optimization ?
There are Number of Techniques are Included in SEO which are very Important while doing the SEO.
- keyword strategy
- content strategy
- site audits
- on-page optimization
- off-page optimization
- content development
- competitor analysis
Why We Need to do On-Site Or On Page Search Engine Optimization For Our Website ?
On-Site SEO is also Known as On Page Seo this is very important for or website because there are so many factors come under On-site SEO which help us to optimize our website proper and also help us to make a user friendly site. on-site SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query.
good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).
*There are some On-site Activities which are necessary for Our Website.
- Optimize Page Titles
- Optimize Meta Descriptions
- Formatting Content on the Page
- URL Optimization
- Internal Linking
- Core Web Vitals
- Mobile Friendliness
- Content Audit
- External Links
- Protocols HTTP vs. HTTPS
- Search Intent
The ultimate goal of on-site SEO can be Understand what a webpage is about, Identify that page as relevant to a search query or queries, Find that page useful and worthy of ranking well on a search engine results page. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
What is Off-Site Or Off Page Search Engine Optimization ?
Off-Site is also Known as Off Page which Plays an Important role in getting the Genuine Traffic by doing the different types of submissions. refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).Off-Site activity we do other website and there we place our website Links.
It is all about everything that doesn’t happen directly on your website. Off-page SEO is about, among other things, link building, social media, and local SEO and Off-page SEO helps build a website’s recognition and domain authority. There are so many types of submissions we need to do like profile submission, bookmark, classified, image, video, pdf, and many more through which we will be able to get the link building and traffic on our website.
What are the Techniques of Search Engine Optimization ?
There are 3 types of Techniques of Search Engine Optimization are there.
- White Hat SEO- White hat SEO is the body of approved search engine optimization tactics designed to increase a website’s position on a search engine results page (SERP). It is simply means the activities we are doing are done in organic ways.
- Black Hat SEO- Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
- Grey Hat SEO- Grey hat marketing is a combination of commonly accepted SEO techniques, such as paying someone to write an article for your website. But Grey hat is riskier.