Social Media Optimization is also known as SMO and It is the use of social media networks to manage and grow an organization’s message and online presence. and as a Digital Marketing Strategy it can be used to increase the awareness of new products and services, connect with customers, and mitigate potential damaging news. this is the process of optimizing the website and make it more sociable. by doing SMO we can improve the social post and can get the better results.
What Is Social Media Optimization or SMO ?
SMO bridges the gap between your site and your social presence (meaning, your Facebook-Twitter-LinkedIn-Instagram-whatever accounts), making you more visible on the web, and giving your audience more ways to connect and interact with you. SMO keeps your brand messaging consistent across all networks, improves your site rankings on search, drives traffic from social sites and organic search, and boosts awareness of you and your brand.
Why there is a need for social media optimization?
With the help of SMO, we can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. Social media optimization provides the opportunity to reach out to niche audience.
It is an essential part of Internet marketing that helps a business to increase its reach through different mediums including but not limited to social media websites (like Facebook, Twitter, etc), blogs, forums, and online communities. this is very important as it always keeps us update and engaged with the people.
The concept of SMO is pretty straightforward. Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. It Increase the visibility and reach of your content, resulting in greater engagement (clicks, traffic and so on).
7 Steps to Improve the SMO
- Reputation:- This means undertaking thorough research and producing original content or curating quality content. This will make you a respected and qualified source. reputation is also about how you engage and support people.
- Engagement:- This can include commenting, mentions, shares, likes, and plus ones. No one is as smart as everyone so share other peoples’ content and provide a good user experience by providing feedback and comments. there is a need to target the networks with which to interact and make it easy for people to interact.
- Authority:- There are many aspects to authority. Search engines are interested in ascertaining what individuals and brands are seen as authoritative and trusted by real people on the Internet. The most obvious example of a move in this direction is Google Authorship. Setting up Google Authorship can help establish you as an expert and show your profile prominently in search results.
- Leadership:- leadership is about high quality research, thinking and original content production. As a leader one should create value for your audience through content curation.
- Social:- there is a need to build high quality networks, quality potentially matters more than quantity.
- Media platforms:- It is important to focus on the right platforms and communities. we need to find out the best media platforms where people are engaging on regular basis and sharing their thoughts with each other.
- Optimization:- There are some of the aspects under Optimization such as:
Share buttons- make it easy to share for users by adding share buttons to your content.
Social Icons- group and display your social icons in a prominent place on your site.
Subscription options- group together subscription options such as email, RSS, and newsletters.
Shareable content- some content is more readily shareable such as infographics or 5 top tips articles.
Social login- use social login options to make it easy for users to comment.
Rich snippets- social networks pull in rich snippets, data designed to summarise the content of a page.
Title tags- Optimize your title tags for sharing, especially on Twitter where there is a character limit and include your name.
Images- they really do say more than a thousand words. Include images that add value and include an image that can be used as a thumbnail for your content.
Benefits of social media optimization
There are some benefits of doing the Social Media Optimization (SMO)
- Strengthen your online presence
- Connect and engage with your audience on a deeper level
- Increase brand awareness on social media
- Improve reach on social media
- Improve the quality of your leads from social media
- Sell more of your products and services through social channels
Importance of Social Media Optimization
- It allows you use social media posts to drive targeted traffic.
- It allows you to build a social network, interact with people and your customers. You can also read others’ tweets and status updates to get ideas about their interests, preferences and expectations.
- Social media ads allow you target and retarget as you can customize the social media ads.
- It allows you respond immediately to queries and problems of your customers related to your product or service. You can provide relevant information and resolve problems right away to satisfy your customers
- It increases your brand loyalty and make it trust worthy.
- It provides you competitive edge. You can approach your potential customers first than your competitors.
- It helps you boost your sales through social media marketing.
- It increases your customer base, i.e. customers you didn’t know existed can easily find you.
SMO is important, it is obviously an extension of SEO and can’t stand without it. Social media optimization provides the opportunity to reach out to niche audience. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website. Users share this content, via its weblink, with social media contacts and friends Social media optimization is also an effective way of implementing online reputation management Social media optimization is an increasingly important factor in search engine optimization, which is the process of designing a website in a way so that it has as high a ranking as possible on search engines.